Monday, 30 September 2013

COMPETITIVE ADVANTAGE (RESTAURANT)

Assalamualaikum to miss ummi and all my friends…JJ

Last week tutorial, we must do a task that given by Miss Ummi about competitive advantage activity: restaurants. After that, all groups must open a new restaurant and we must do a research about our direct and indirect competitor for new restaurant. For our groups, we think to open a new Korean restaurant. Then, our groups do an interview with three respondents who are 1 manager of a new restaurant and 2 regular customers for direct and indirect competitor restaurant. So, now you can follow the conversation between them…J

Interviewer: Assalamualaikum and very good morning. We meet again in the programme “walk walk search food”. Ok, today I will interview three persons who are the owner for a new restaurant and two persons who are the regular customers of the restaurant which are different concept for each restaurant. Ok, I starting with Miss Hafifah who is the owner of ‘KOYU RESTAURANT’. Can you describe your restaurant based on some factors such as price, location, reputation and the unique factors of your restaurant?

Miss Hafifah (owner): Thank you to interviewer. Ok, first of all, why I choose the koyu restaurant name because this is combination between Korean and Malayan foods. For our restaurant, the average price is between RM10-RM18. Secondly, the quality for our product or service is excellent. The location at KOMPLEKS SUKAN AIRPORT, NILAI. In our restaurant, the unique factors are we have a mix of dishes between Malayan and Korean food that is koyu set delight.

INTERVIEWER: Ok, thank you Miss Hafifah. How about you miss azureen as a regular customer of sushi king restaurant?

Miss Azureen: Thank you to interviewer. As a regular customer for sushi king restaurant, I think the average price at the restaurant is between RM8.90-RM35.90. The quality of product or service at sushi king is moderate. What I say moderate because the sushi king foods are not a Malayan people taste. But, the location of sushi king restaurant that I always go at GIANT, NILAI. It is because near with my house. What I see at the restaurant, I think the unique factors at the restaurant is they serve a Japanese food only such as mixed bento.

INTERVIEWER: Ok, thank you Miss Azureen. How about you Miss Munirah as a regular customer of mama’s restaurant?

Miss Munirah: Thank you to interviewer. As a regular customer for MAMA RESTAURANT, I think the average price at the restaurant is between RM4-RM10. The quality of product or service at MAMA RESTAURANT is good. What I say good because at the MAMA RESTAURANT all food are suitable with my taste or another customers. The location of MAMA RESTAURANT that I always go at ACACIA, NILAI.  But the restaurants have many branches such as at FEM and DESA JATI. It is because the owner is excellent to take the opportunity. What I see at the restaurant, I think the unique factors at the restaurant is they serve many eastern foods such as nasi kerabu, nasi kukus ayam berempah and many more. That’s all. Thank you.

INTERVIEWER: Ok, thank you to Miss Hafifah, Miss Azureen and Miss Munirah for spend your time in our programme. See you next time…

HAPPY READING ALL READERS.......:-):-)