Assalamualaikum to all readers…
Today, 25
September 2013 I want to share with you what I learn in yesterday lecture. In
this week, we all are discussing about EVALUATING A COMPANY’S EXTERNAL
ENVIRONMENT. What I understand in this chapter are about core concepts for
external environment. The core concepts are PESTEL. PESTEL is stand for:
P
|
POLITICAL FACTORS
|
E
|
ECONOMIC CONDITIONS
|
S
|
SOSIOCULTURAL FORCES
|
T
|
TECHNOLOGICAL FACTORS
|
E
|
ENVIRONMENTAL FORCES
|
L
|
LEGAL AND REGULATORY
FACTORS
|
From the
lecture, basically I heard that there are 5 competitive forces in our company.
The 5 competitive forces are:
-RIVALS
-SUPPLIERS
-SUBSTITUTES -NEW ENTRANCE
-BUYERS
In the end of observation, we must do a conclusion either
condusive or not condusive. Besides that, competitive pressures that increase
rivalry among competing sellers, competitive pressures associated with the
threat of new entrants, competitive pressures from the sellers of substitute
products, and many more. In conclusion, when we have a problem in our company,
then there is an opportunity for another company to do the business. That’s all
what I want to share with you. Thank you…JJ
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